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How to Write a Tagline

AdWeek says that the tagline is dead. They make a compelling argument. And considering how hard those blasted taglines are to write, I'd love to agree! Short copy is always … More

I Found the Cure for the Birthday Blues

I always cry on my birthday. And I really don't even know why. And that's hard to admit as someone as introspective as I am. I like to know myself. And I really can't put a finger on this … More

The Seven Deadly Copy Sins

Good things can come of bad copy. You’re about to prove that. Use this guide to weed out some of the cardinal copywriting sins from your coaching website copy. Coach Copy Sin #1: Coach with … More

Six Ways to Find Your Writing Voice

When I first started writing in the corporate world, I left no noun un-modified, no adjective unturned. My supervisor had to tell me to make my copy a little less…flowery. Of course, I was … More

How to Find Your Soul Mates

You know how you always see women promoting other awesome women's stuff in their email newsletters, on social media and in their talks and classes? Does it feel like a clique you're not … More